Tapping Into Trade-International Market Research

International Market Research – Step 1: The “What” and “Where”

Unlock global opportunities by identifying the most viable markets for your products or services. This session begins with an essential review of Schedule B or Harmonized Tariff System numbers—the universal product identifiers—and then dives deep into strategic market research.

The core of the seminar features a demonstration of quantitative and qualitative research tools to help you make informed, data-driven decisions. In this fast-paced session we’ll demonstrate:

• International Trade Centre’s Trade Map to determine demand around the world
• International Trade Administration’s Market Diversification Tool to discover new markets
• Census’ Global market Finder to find buyers of US goods and services
•  Michigan State University’s Global Edge for their Country Comparator, Market Potential Index and Culture Crossing
•  Google Trends and Analytics for demand insights

We look beyond simple demand to include critical factors such as:

• Geographical scope
• Trade barriers
• Cultural considerations
• International pricing strategies

Participants will gain the knowledge and resources to pinpoint the best markets worldwide for their specific goods or services.

Event in In-Person or Online. Free to All ITC Members and $15 to non-members. Join today to save all year long!

Thursday, January 15th

10:00 AM

(Room 8B-M3-43-E Connections A)

2501 MaGee St

Kansas City, MO 64108

Security and check in:

Hallmark has restricted visitor access. We will meet attendees at the check-in desk.  You should receive a visitor invite via email from Hallmark no-reply@envoy.com 

Please fill out at least 24 hours in advance of event. Security will have your names in the system. If you do not receive this email within a day of registering, please contact office@itcgkc.org 

Please see confirmation email for parking instructions.

Our Expert:

John Addessi

Business Advisor

KS SBDC

John Addessi is a Business Advisor with Johnson County Community College's Kansas Small Business Development Center, assisting Kansas entrepreneurs in Johnson, Miami and Wyandotte counties to start and grow their businesses. He has consulted with over 1900 Kansas businesses and individuals as a KSBDC Consultant with both Washburn University and Johnson County Community College. John's focus is on job creation, access to capital and international trade - with a love of marketing, as well! He provides free, confidential, one-to-one consultation to current or prospective business owners on topics such as financing, business strategy and planning, marketing, e-commerce, international market research and business acquisition/transition. John also teaches entrepreneurship at JCCC as an adjunct instructor.

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